ASDA in store Radio

How effective is ASDA FM at appealing to its varied target audience through its music schedule?

ASDA Fm is a in-store Radio played to staff and customers. Many other shops have one so it is not unique. The purpose of having an indoor radio is to entertain the customers while shopping and a way to promote their products and helping the customers while they shop.

ASDA FM is very effective when appealing to its varied target audience through its music schedule. After school hours they play Disney-style music for the children when they get dragged into the shop by their parents after school. At night when the children are stereotypically meant to be in bed they play more urban music.

What is ASDA FM and who is the target audience?

ASDA FM is an in-store radio played to a captive audience. Its a captive audience because the shoppers enter the store to shop and whilst they are in there its natural to listen to their surroundings. The target audience are the shoppers and the majority of the shoppers are adults.

What is the purpose of ASDA FM and other in-store radio?

The purpose of ASDA FM and other in-store radios is to advertise their items and tell the shoppers of what offers they can get. They also use it to sell off their products by saying good things about them.

What different music formats/styles/genres does the station play?

The different formats/styles/genres they play range from Disney music-urban music. They play this so that the target audience can be a wider range from when the kids get dragged into the store by their parents after school.

Who might the different formats and genres played appeal to?

The different formats and genres are aimed at specific people specific times. For example at about 3 o'clock they play easy listening Disney music for the kids who get dragged into the store after school and later on in the day they play for urban music like Dizzie Rascal for the parents as this is more modern pop music.

How does the style/genre/format of music change according to who is likely to be in the store?

The music style/genre/format of music changes according to who is in the store for example towards the evening they play more old school/modern day music that parents would listen to on the radio when in the car.

In conclusion, how well do you think ASDA FM are at appealing to the target audience?

In conclusion I think that ASDA FM is very good at appealing to their target audience because they play a wide range of songs. I think that the target audience like the music because they don’t complain and they keep coming back to shop there.