How effective is ASDA FM at appealing to its varied target
audience through its music schedule?
ASDA Fm is a in-store Radio played to
staff and customers. Many other shops have one so it is not unique. The purpose
of having an indoor radio is to entertain the customers while shopping and a
way to promote their products and helping the customers while they shop.
ASDA FM is very effective when appealing
to its varied target audience through its music schedule. After school hours
they play Disney-style music for the children when they get dragged into the
shop by their parents after school. At night when the children are
stereotypically meant to be in bed they play more urban music.
What is ASDA FM and who is the target
audience?
ASDA FM is an in-store radio played to a
captive audience. Its a captive audience because the shoppers enter the store
to shop and whilst they are in there its natural to listen to their
surroundings. The target audience are the shoppers and the majority of the
shoppers are adults.
What is the purpose of ASDA FM and other
in-store radio?
The purpose of ASDA FM and other in-store
radios is to advertise their items and tell the shoppers of what offers they
can get. They also use it to sell off their products by saying good things
about them.
What different music formats/styles/genres
does the station play?
The different formats/styles/genres they
play range from Disney music-urban music. They play this so that the target
audience can be a wider range from when the kids get dragged into the store by
their parents after school.
Who might the different formats and genres
played appeal to?
The different formats and genres are aimed
at specific people specific times. For example at about 3 o'clock they play
easy listening Disney music for the kids who get dragged into the store after
school and later on in the day they play for urban music like Dizzie Rascal for
the parents as this is more modern pop music.
How does the style/genre/format of music
change according to who is likely to be in the store?
The music style/genre/format of music
changes according to who is in the store for example towards the evening they
play more old school/modern day music that parents would listen to on the radio
when in the car.
In conclusion, how well do you think ASDA
FM are at appealing to the target audience?
In conclusion I think that ASDA FM is very
good at appealing to their target audience because they play a wide range of
songs. I think that the target audience like the music because they don’t complain
and they keep coming back to shop there.
