ASDA in store Radio

How effective is ASDA FM at appealing to its varied target audience through its music schedule?

ASDA Fm is a in-store Radio played to staff and customers. Many other shops have one so it is not unique. The purpose of having an indoor radio is to entertain the customers while shopping and a way to promote their products and helping the customers while they shop.

ASDA FM is very effective when appealing to its varied target audience through its music schedule. After school hours they play Disney-style music for the children when they get dragged into the shop by their parents after school. At night when the children are stereotypically meant to be in bed they play more urban music.

What is ASDA FM and who is the target audience?

ASDA FM is an in-store radio played to a captive audience. Its a captive audience because the shoppers enter the store to shop and whilst they are in there its natural to listen to their surroundings. The target audience are the shoppers and the majority of the shoppers are adults.

What is the purpose of ASDA FM and other in-store radio?

The purpose of ASDA FM and other in-store radios is to advertise their items and tell the shoppers of what offers they can get. They also use it to sell off their products by saying good things about them.

What different music formats/styles/genres does the station play?

The different formats/styles/genres they play range from Disney music-urban music. They play this so that the target audience can be a wider range from when the kids get dragged into the store by their parents after school.

Who might the different formats and genres played appeal to?

The different formats and genres are aimed at specific people specific times. For example at about 3 o'clock they play easy listening Disney music for the kids who get dragged into the store after school and later on in the day they play for urban music like Dizzie Rascal for the parents as this is more modern pop music.

How does the style/genre/format of music change according to who is likely to be in the store?

The music style/genre/format of music changes according to who is in the store for example towards the evening they play more old school/modern day music that parents would listen to on the radio when in the car.

In conclusion, how well do you think ASDA FM are at appealing to the target audience?

In conclusion I think that ASDA FM is very good at appealing to their target audience because they play a wide range of songs. I think that the target audience like the music because they don’t complain and they keep coming back to shop there.

Radio 1 Assessment

I will be evaluating the Radio station, Radio 1.

The radio station is not very good at serving its target audience because the music it plays is from pop-rock. This music genre isn't the most popular so isn't listen to. This means that the moods of the listeners can change drastically from happy and sad/angry.

Teens may not like the all of a sudden change in genre because a lot teens only really like listening to one type of genre so changing genre can change the teens

The music in the playlist are from different genres so if you get listeners that only listen to one genre may not like listening to music out of their comfort zone. Some of the target audience it targets are the age of the ‘Beliebers’ so if they listen to Radio 1 they will lose interest because it is not the music they like listening to. It isn't just the Beliebers that Radio 1 schedule for. They schedule for other fan bases in different genres so a large variety of fans would listen to the radio station but the only flaw about this is that Radio 1 will lose listeners because the certain fans listening to certain music will stop listening.

Radio 1 is based in London so the listeners that live in London will most likely like the music but the further out from London you get the more commercial stations there are which play other genres like pop, dance, R&B like Capital FM and Heart these stations are more likely to pick up listeners aged 15-29 because they play more modern day pop music.

The music format for this station is Contemporary Hits Radio (CHR). This format has been chosen for this age group because it focuses on playing current and recurrent popular music as determined by the Top 40 music charts. It was chosen for the age group of 15-29 because the age they started listening to music properly was in the 2000’s.

Radio Sheets

A stations format is the type of music it plays. Its format is awarded by Ofcom. Fro example heart fm is a hot adult contemporary playing popular chart music.

An A B C playlists is where singers go to make money and get their music to the top. For example Lady gaga and Katy Perry go straight into the A playlist. Group C on the other hand is where singers have to make their way  to group A. The A playlists songs get played 3-4 times a day. The B playlists songs get played 2 times a day and the C playlist songs get played once a day.

Music scheduling is where music is compiled onto a playlists by a scheduler which is then played by a radio.

The techniques a music scheduler uses are: plays upbeat music after news, plays most popular music during drive time because that is when most people listen to radio, uses hammocking this is where you put a not so popular music in between 2 popular songs.